How Does YouTube Make Money?

How does YouTube make money?

YouTube's main source of revenue is advertising. Additionally, we earn money from our monthly subscription businesses such as YouTube Premium. We've also developed tools to help eligible creators earn money in a variety of other ways, such as Super Chat, channel memberships and merchandise. In most cases, creators and YouTube share revenue generated from these channels.

How does YouTube ensure creator success while ensuring that ads run only on quality content?

Over the last few years, we’ve taken steps to strengthen our requirements for monetisation via ads to reward only the most trusted Creators making original content.

However, advertising is not the only way for creators to earn money on YouTube. We're always trying to help creators share their stories, deepen relationships with their fans and earn additional money. Over the last few years, we've developed and released several tools to help eligible creators who are a part of YPP find additional ways to make money such as Super Chat and channel memberships. As with advertising, creators and YouTube share revenue from these products.